Our journey
From a quarter acre to a continent of farmers
The AFarmers story so far - from a quarter-acre farm to a continent of farmers.
-
2007
A quarter acre at Athi River
It starts with 0.25 acres at Athi River, Machakos County - a working farm and the lessons, including the hard ones, that come with it.
-
2008
Learning the market
A buyer abandons an order at harvest, leaving 75,000 cabbages with nowhere to go. The search for buyers - and for answers - plants the seed for a farmer community.
-
2011
A chatbot for farmers
An early experiment: a chatbot answering common questions from Kenyan farmers.
-
2015 - 2017
Africa Farmers Club begins
The Africa Farmers Club starts on Facebook and grows into a community where farmers ask, answer and learn together.
-
2018
Registered as a social enterprise
The organisation is legally registered, formalising work that had grown from the community.
-
2019
The community passes 150,000 members
Club membership keeps climbing; press coverage follows, including a Food Tank feature on the founder.
-
2020
Featured by Facebook
Facebook's newsroom tells the story of the Africa Farmers Club community and its founder.
-
2021
Awards and recognition
AgriFin Awards 2021 and further media recognition mark a bigger public profile for the work.
-
2022 - 2023
Training and Resource Center breaks ground
Work begins on a dedicated training and resource centre - shown today only as an artist's impression.
-
2023
On the GLF Nairobi stage
The founder speaks at GLF Nairobi 2023 on smallholder supply chains.
-
2024 - today
The next chapter
The community keeps growing - the Club, the shows and partner programmes reaching more farmers every season.